Smash

“Let Me Be Your Star”

LICENSING AND CUSTOM MUSIC
Original Music and Production for Live Events

Smidi was asked to write and produce the musical theme for the world's most ambitious, media-convergent live musical event, Live Earth. The 24-hour, seven-continent concert series which reached an estimated global audience of two billion. Inspired by the documentary An Inconvenient Truth, Kevin Wall conceived a groundbreaking musical event that sought to deliver an urgent yet hopeful call to action on global warming. Wall designed the multimedia architecture, enlisted over 150 headlining artists and forged a matrix of strategic partnerships, including one with former Vice President and recent Nobel Peace Prize winner Al Gore and his organization, the Alliance for Climate Protection. Wall leads the transformation of Live Earth from a one-time musical event into an ongoing advocacy organization, seeking to combat climate change by reaching global audiences through the power of music.

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